ABOF
Aditya Birla Online Fashion 

I partnered with ABOF in a consultant capacity. ABOF was beginning to foray into online fast fashion targeting millennials. I was tasked with understanding the different markets, consumer behavior, commercial viability, and buying behavior. This challenge involved analyzing the market needs and trends and providing ABOF with a solid launch strategy and brand positioning. From ideation to strategy and the final launch was a unique experience that truly enriched my skills and brought me closer to the consumer.